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About Us
Sitara was founded on August 15, 2017, with the objective of making silver imitation jewelry easily accessible yet affordable to every woman in India. The online brand was started by two final-year college students as a passion project and soon became popular name on Instagram. Founded by Neha Singh (SNDT gold medalist and jewelry designer), every design is developed with sheer love and compassion. We also cater to the bespoke segment to address client demands for custom-made jewelry. Sitara continues to deliver with optimism and supports the “Make in India” initiative.
Features Of Our Products
- Premium Product
- Bespoke Segment
- Best Price
- Mindfully Handcrafted
- Exclusive Designs
- Doorstep Delivery
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Our Mission
Empowering individual style with affordable elegance, our imitation jewelry brand seeks to inspire confidence and celebrate uniqueness. Through exquisite craftsmanship and timeless designs, we aim to offer a diverse range of high-quality pieces that elevate every moment. Our mission is to provide accessible luxury, enabling everyone to express their personality, enhance their beauty, and adorn their journey with sophistication and charm
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Founder’s Corner
“Hello, fellow jewelry lovers! I’m Neha Singh, the creative mind steering this glittery ship. Back in the day, I was a design student, weaving my passion for creativity into every piece I touched. Fast forward to today, I’m a proud mom juggling life’s adventures while crafting jewelry that tells stories.
My journey through design school sparked my love affair with creating unique pieces that resonate with individual styles. Having cut my teeth in the industry since 2016, I’ve learned from the best and poured my heart into understanding what makes jewelry more than just adornment—it’s a form of self-expression.
I’m thrilled to welcome you to our little corner of the world. Let’s find that perfect piece together, shall we? Whether it’s a statement necklace or delicate earrings, I’m here to make your jewelry hunt a joyous experience.
So, let’s dive in, discover, and make every moment shine!”
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Trend Corner
Step into the trend corner: Where Every Day’s a Fashion Fiesta.
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Customers Spotlight
Hear What Our Valued Clients Have to Say!”
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